Cutting Edge Product Development

Andel Energi (previously SEAS-NVE) is the largest retailer in Denmark of electricity and gas for Danish households and companies.  

Following SEAS-NVE’s acquisition of Orsted’s electricity and gas retail division the need to develop a new electricity product portfolio supporting the group strategy arose. 

Passion CONSULTING was asked to design the process as well as participate actively in the actual business development of a new electricity product for households as well as running the project. 

Initially senior management was interviewed setting the strategic guidance for the project. 

Then a modified Google 5-day sprint was facilitated resulting in three different product concepts. The concepts were tested by a market intelligence agency in order to verify which was the most attractive to customers. Having this established PASSION Consulting build a powerful presentation addressing key strategic features of the product portfolio together with internal subject matter experts convincing management to proceed the product development process. 

Following the approval PASSION Consulting led the process of prototyping the digital customer experience required to support the product portfolio. 

When launching the product portfolio Andel Energi will have a unique user experience supporting the innovative, simple and powerful not-seen-before electricity product portfolio supporting the transition from fossil energy sources to renewable energy sources.  

The portfolio also emphasized the need to initiate building a new strategic platform being the foundation for this and future products. 

Since the product is not yet live confidentiality limits the level of detail disclosed.