Dansk Retursystem - who operates the Danish deposit and return system - was asked by the board to find out if continuing the upgrade of their network of 13 deposit stations (enabling consumers to bulk deliver deposit) was economically feasible and if so, prepare a recommendation for upgrading and expanding the network of deposit stations.
Passion CONSULTING was asked to perform the evaluation and prepare a recommendation.
The first step was to analyse the technical and economic effect of the two already upgraded deposit stations, which turned out incredible positive. Next, strategy and business case considering cannibalisation on existing deposit return channels, number and size of deposit stations, cost and recommended locations made up the board presentation.
The board approved the recommendation of investing initially 7,5 MEUR. With a total of 20 MEUR in three phases delivering a total of 36 deposit stations until 2025.
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Topic: Strategy Execution
Topic: Project Management
Topic: Business Development
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